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FordDirect
A Milestone for The Shop
FordDirect

A Milestone for The Shop

NADA 2026 was a Milestone for The Shop - and for me Personally. This year marked the first time The Shop exhibited with our own booth. We’ve attended NADA before, walking the floor and having con...

ArticleThe First Service Appointment

The First Service Appointment

Capture the First Service “Moment of Truth” The first service visit is more than routine maintenance. It’s the moment of truth that determines whether a customer becomes a loyal service customer or...

ArticleNADA 2026 Specials

NADA 2026 Specials

NADA Shows are where conversations begin, not where they end. Alongside Frog Data, Dealer Wizard, Amazon Business, Virtual Guard, Gather Technologies, WarrCloud, Better Car People, WTS, and Botdoc,...

FordDirectBuilding Confidence in Vendor Decisions

Building Confidence in Vendor Decisions

Dealer Success Manager Michelle McInerney leverages her years of automotive experience to help oversee a rigorous evaluation process, ensuring every partner meets high standards for security, compl...

FordDirectPrivacy and Security Training for Dealers & Retailers

Privacy and Security Training for Dealers & Retailers

Ensure your team stays safe and compliant with expert-led privacy and security training.

FordDirectCutting Through The Noise

Cutting Through The Noise

Discover tips on prioritizing key initiatives and marketing efforts in a crowded dealership environment.

FordDirectRedefining Vendor Relationships

Redefining Vendor Relationships

Explore strategies for building stronger, mutually beneficial partnerships with vendors.