Your dealership’s success is our priority. Explore answers to frequently asked questions and see how The Shop can streamline your business.
How It Works
FordDirect’s marketplace for dealers—learn what it is, who it serves, and how to log in, browse, order, and access support in one trusted platform.
The Shop is a curated marketplace for automotive dealerships, offering a careful selected set of top vendors who offer solutions and services designed to help Ford and Lincoln dealers and their group stores improve sales, streamline service operations, and increase profitability. The Shop is a hub for tools that drive efficiency and growth across the dealership.
The Shop is currently open to Ford and Lincoln dealers and their group stores. Currently well over half of Ford and Lincoln dealers are part of a multi-franchise group and through The Shop, we offer solutions that can power the groups with a Ford and Lincoln store.
The Shop is owned by FordDirect, a joint venture between Ford and Lincoln Dealers and Ford Motor Company. Built as a new way to support the dealers, The Shop is strategically aligned to , offer competitive pricing and peace of mind to dealers by curating a selection of solutions that support dealership sales, service, compliance, cybersecurity, and overall operations. Dealers can trust that every vendor in The Shop has been vetted to deliver measurable value and ROI.
Dealers can use the Contact Us page in The Shop to connect directly with the support team for help with product questions, technical assistance, account access, or feedback. The Shop team is dedicated to supporting our customers and ensuring smooth access to vendor solutions that improve dealership operations.
The Shop is a single location where Dealers can self-serve information, including videos, webinars, and best practices provided by experts on their own time and when and where it is convenient for you. Our information is agnostic and provides data and pricing designed to provide all you need to make a decision or get closer to making an informed decision on the right tools for you. The Shop marketplace curates trusted, dealer-friendly vendor solutions at competitive prices, helping dealerships save time, reduce risk, and maintain compliance with industry standards. By using The Shop, dealers gain access to a group of outstanding pre-vetted partners, streamlined procurement, and added support.
Yes, Ford and Lincoln dealers log in with their CDSID to access The Shop and explore vendor solutions. Non-FMC dealerships that are in a group that has a Ford or Lincoln Dealer will need to register separately to gain access, ensuring secure entry and personalized recommendations.
Simply browse products and vendor services, add them to your cart, and follow the guided checkout process. There are currently two payment options (parts statement billing or credit cards) and will be more options in the future.
Items in your cart will be saved. To avoid losing selections, always log in with your CDSID or account before browsing or adding products. This ensures your dealership’s preferences and carts are stored securely.
Our Solutions
Explore dealership tools and services. From AI and cybersecurity to logistics and lead generation, The Shop brings everything together in one place.
The Shop offers a wide range of dealership solutions including artificial intelligence (AI), compliance and cybersecurity, data mining, lead generation, energy management, logistics and transportation, warranty services, service & parts tools, and more.
Yes. Each product page includes features, benefits, and pricing details, making it easy to compare vendor solutions and choose the one that best fits your dealership’s needs. As we add more vendors, we will be adding the capability to compare similar products side-by-side.
Yes! The Shop continually expands its marketplace with new vendors and new dealership tools. Visit the “Newly Added” section to discover the latest solutions.
That’s ultimately up to you! Every product page highlights key features, use cases, benefits, and pricing so you can easily evaluate and select the vendor solution that aligns with your dealership’s goals. The Shop looks to educate you to make the best possible decision for your dealership.
Some vendors offer demos, trials, or guided walkthroughs. We suggest checking the individual product pages for availability and details or, better yet, use the Schedule Demo button to schedule time directly with that vendor.
Resources & Events
Stay informed and empowered. The Shop provides training, vendor spotlights, and events to help your dealership get the most from every solution.
In a sense. The Shop offers access to on-demand webinars, expert guides, and educational materials to help your team implement solutions successfully and maximize ROI.
Visit the Resources section or sign up for updates to learn about newly added solutions.
Check out our Resources! We constantly update and add educational materials for you to ensure you have all the information you need right at your fingertips. Whether you prefer video, white pages or case studies, we have you covered.
Policies & Legal
Transparency matters. Find privacy, data protection, and terms details, plus guidance on legal or policy support.
Links to Privacy, Terms, and Ad Choices are available at the bottom of every page.
Yes—FordDirect and vendors follow strict data security and privacy standards.
Some solutions may have subscription terms, while others are flexible month-to-month. Check each product page for details.
Use the Contact Us page, and a representative will connect you with the right team.
We’re here to help you get the right solution for your dealership. Reach out and our team will point you in the right direction.
