The Trusted Marketplace for Dealers

Built by FordDirect, equipped to provide your dealership with solutions and information needed to thrive. Find pre-negotiated pricing, verified vendors, and curated tools for dealership success. Each solution is vetted for value, quality, and results so you can focus on what drives your business forward.

Explore The Shop

SoundFox

SoundFox’s in-store audio marketing enhances the guest experience and supports positive buying behavior. Custom curated music and branded audio messages play overhead in showrooms, service lounges, and on-hold calls to highlight your dealership’s services and offerings.

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Virtual Guard

Since 2007, Virtual Guard has provided smarter, more reliable protection than traditional guards or passive cameras. Our nationwide coverage supports communities ,dealerships, construction sites, and commercial properties. Unlike on-site guards who may be inconsistent or fatigued, Virtual Guard combines AI detection and live monitoring for immediate intervention and proactive protection.

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AutoTrainer

AutoTrainer is an AI-powered platform that designs, automates, and optimizes F&I training workflows, enabling teams to create adaptive learning programs that scale with data and performance.

Canopy Connect

Canopy Connect enables dealership sales and F&I to know that their buyers have the right coverage for the vehicles they purchase. In 30 seconds you'll have verified policy data, declaration pages, drivers, vehicles, lienholders, claims, and more. You can even update vehicles, drivers, & lienholders.

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Cartuul Recon

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to frontline.

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Worldwide BDC

With a network of over 200 dealer partners across the nation, Worldwide BDC is driving success and innovation, achieving unprecedented growth in less than 5 years.

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Gather

Gather verifies identity and auto insurance across the showroom and service drive. Secured by CLEAR and backed by Gather's $1 million no-fraud guarantee, Gather helps dealers reduce fraud risk and keep deals moving forward. 

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Only the Best, Curated for You

The Shop's Resources offers expert guides, videos, and exclusive dealership insights to keep automotive retailers in top gear. From improving operations to staying ahead of digital trends, every resource is offered to help your dealership perform at its best.

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Simplify Selling, Service Smarter, Save More.

Running a business is tough, so we created The Shop—a trusted marketplace to simplify vehicle sales and service while saving you time and money. Stay ahead of rising demands and regulations with The Shop, your go-to solution under pressure.

About Us

Trusted by Dealers Like You

Kelly Lemmons, General Sales Manager • Covert Ford

A Game-Changer for Our Dealership

"Working with Norma at Dealer Wizard has been a game-changer. She’s knowledgeable, responsive, and a true partner we trust to help move our dealership forward."

Gary Brown, President • Brown’s Automotive

Truly Instrumental in Helping Us

"Future Energy has been a true partner—aligned with our goals and vital in supporting our team, our customers, and our manufacturers with ongoing collaboration and reliability."

Duane Wilkes, CFO • Berge Automotive

A Major Asset of Our Company

"Data is a major asset. One Step strengthens our systems, provides reliable support, and delivers a roadmap that improves visibility, productivity, and overall company performance."

Marissa Hunt, CFO • LaFontaine Automotive

A Critical Component of Our Success

"ITS’s out-of-state titling has been critical—streamlining processes and ensuring customers receive accurate documentation quickly, enhancing satisfaction and reducing delays."

Gerald-Vicki Guaranta, Service BDC Director

One of Our Best Business Decisions

"Partnering with Volie two and a half years ago has been one of our best decisions, consistently exceeding expectations through innovation, responsiveness, and performance."

Get in Touch

The Shop thrives on bringing dealers curated solutions—and we can only do it with your input. Reach out with questions, ideas, or feedback anytime.

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