SelectFI saves your dealership time, your customers frustration, and gives every shopper the same transparent, compliant experience. Our prediction engine delivers accurate first pencils - online and in-store - with no waiting and no impact to credit. We connect to 400+ lender APIs and layer in your callback data, the shopper's credit, and the car to structure deals across all your lenders. Review, edit, and submit to DealerTrack or RouteOne with one click.

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.

On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.

We work every lead, so you don’t have to. Our Better Sales BDC combines experienced automotive specialists with technology-driven workflows to manage your leads from the moment they arrive until the customer engages. By handling timely outreach, qualification, and professional follow-up, we ensure your team stays focused on closing while we handle the heavy lifting.

Better First Response provides immediate, 24/7/365, email response to every new lead. The consistent communications stop the clock, confirm interest and set the stage for meaningful engagement and tailored leads.