Your dealership’s next customer may not be walking into the showroom. They could be standing on a tee box.
In this episode of Shop Talk, Rick Ruiz, President of American Hole ’n One, explains how golf tournament sponsorships and hole-in-one contests can help dealerships create memorable experiences, strengthen community relationships, and connect with potential customers in an entirely different environment.
Instead of simply displaying a vehicle or placing a dealership logo at an event, American Hole ’n One helps dealers create an experience: give a golfer the chance to make a hole-in-one and win a new vehicle. With prize indemnity coverage, dealerships can offer a high-value prize without assuming the full financial risk if someone makes the winning shot.
Rick also explains why these events can offer dealerships something traditional advertising often can’t: hours of organic engagement with business owners, professionals, community leaders, families, existing customers, and potential future customers.
In this episode, discover:
Why golf events can be valuable dealership marketing opportunities
How hole-in-one contests create excitement and memorable brand exposure
How prize coverage makes vehicle giveaways more accessible
Ways dealerships can maximize sponsorships beyond simply displaying a vehicle
How golf events can support community involvement, charities, and relationship-building
Why experiential marketing can help dealerships connect with customers long before they’re ready to buy
The takeaway? Dealership marketing doesn’t have to stop at the showroom door. Creating the right experience in the community can give people a reason to remember who made it possible.
Through The Shop powered by FordDirect, Ford dealers and Lincoln retailers can explore preferred vendors like American Hole ’n One that help dealerships turn community events into opportunities for greater visibility, stronger relationships, and memorable customer experiences.
