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NADA 2026 was a Milestone for The Shop - and for me Personally. This year marked the first time The Shop exhibited with our own booth. We’ve attended NADA before, walking the floor and having con...

Canopy Connect ID Verification
Verify Insurance Coverage Instantly with Canopy Connect Canopy Connect’s insurance verification platform is now available to Ford dealers through The Shop by FordDirect, giving dealership teams a ...

Capture the First Service “Moment of Truth” The first service visit is more than routine maintenance. It’s the moment of truth that determines whether a customer becomes a loyal service customer or...




