CVC Program Dealer Packages
New for 2026: Three Unique CVC Program Dealer Packages From Work Truck Solutions
Change is in the air, offering dealers more commercial growth opportunities.
For the 2026 Ford ProTM Commercial Vehicle Center (CVC) Program, Dealers are required to have an active Work Truck Solutions subscription. This enhancement to the program reflects the shared commitment of Ford Pro and Work Truck Solutions of ensuring every CVC Dealer is equipped with the tools to thrive in today’s competitive commercial marketplace, while also elevating the commercial customer experience. Dealers have the option to select one of three new packages (Good, Better & Best) powered by Work Truck Solutions, UNLESS they are already on an existing Work Truck Solutions package, in which case, they have the option of staying on their current package or making a switch based on the needs of their dealership at any time during the year.
Why Now?
Navigating the commercial vehicle landscape is complex, and every dealership is at a different stage of their commercial business development, with unique goals and needs. With this in mind, input from successful commercial dealers like you was sought when building these solutions. The result? Three new packages designed to support your growth, professionally present your inventory, and reinforce your role as a trusted commercial partner. With standardized merchandising that properly presents your commercial inventory in all channels in which you choose to market, including the FordPro.com national inventory locator, your inventory will be positioned to attract and help convert business customers.
“There’s a deep well of knowledge within the dealer community,” said Kathryn Schifferle, Founder and Chief Vision Officer, Work Truck Solutions. “We built these packages with direct input from Dealers because we believe in embodying their experienced insights with technology to serve their business customers better every day.”
Why Work Truck Solutions?
Work Truck Solutions is a proven ally to commercial Dealers, currently serving over 2,900 dealerships nationwide. In 2025, Work Truck Solutions is:
- Serving currently participating Ford Pro dealership inventory on Fordpro.com.
- Offering expertise through resources like the FordPros digital magazine and the Commercial Vehicle Business Summit.
- Hosting 25+ Upfitter ‘locator’ websites, providing additional visibility for vehicles.
- Matching buyers to the right truck for their business through the 300K+ monthly visitors to the national commercial marketplace, Comvoy.com.
- Driving insights with the Ford Pro Dealer Webinar series and CVC-centric training.
“These new packages reflect our commitment to helping Dealers deliver a consistent, professional experience to commercial customers,” explained Rob Peruzzi, General Manager, Ford Pro, Dealer Sales & Service. “By aligning with Work Truck Solutions, we’re equipping our CVC Dealers with the tools they need to grow, adapt, and lead in today’s dynamic market.”
Find the Package that Fits Your Dealership
Whether you're focused on merchandising efficiency, brand-building, or full-spectrum commercial growth, there's a package designed to meet your needs.
To meet your CVC Program requirements in 2026, select one of the three Work Truck Solutions packages. To learn more about each package, or to discuss your dealership’s goals, click here. Together, we’ll build you a stronger, smarter commercial vehicle business.
If you are a Ford Pro dealership not yet engaged in the CVC Program, you are still eligible to opt in to one of the three packages. Click here for a special consultation.
