FixedOps Velocity
FixedOps Velocity - Hyper-Local Service Marketing
FixedOps Velocity is a comprehensive hyperlocal marketing program designed to help franchise dealers retain post-warranty customers and effectively compete with independent repair shops. It targets the $180 billion aftersales market, fostering long-term customer loyalty and profitability for your dealership.
Benefits
Post-Warranty Customer Retention: Keeps customers within your dealership network after their warranty expires, securing recurring service revenue and increasing customer lifetime value.
Digital Competitiveness: Positions your dealership to dominate local digital channels, optimizing search visibility and online reputation against independent shops.
Revenue Protection & Growth: Captures profitable "Customer Pay" (CP) business currently lost to aftermarket alternatives, increasing service bay utilization and dealer gross profits.
Reinforced Brand Messaging: Builds trust by consistently communicating your key advantages, including certified technicians, genuine OEM parts, and warranties.
Increased OEM Parts Sales: Drives demand for genuine OEM parts by retaining more vehicles within your authorized service network.
Strengthened Customer Relationships: Builds loyalty that can translate into future vehicle purchases and positive brand advocacy.
Problems Solved
- Dealers lose profitable customer-pay business to local repair shops.
- Dealer websites focus mainly on sales, neglecting service marketing.
- Weak local SEO and social media presence for service operations.
- Poor post-warranty retention and inconsistent customer communication.
Engagement (Program Components)
- A FREE dedicated service website.
- Hyperlocal marketing and SEO optimization.
- A multi-platform social media strategy.
- Targeted geofenced Google and Facebook advertising.
- Educational content marketing that highlights dealer benefits to customers.
- Monthly performance monitoring.
