REVOLUTIONPARTS JOINS THE SHOP BY FORDDIRECT AS PREFERRED VENDOR TO EXPAND PARTS AND ACCESSORIES ECOMMERCE FOR FORD DEALERS AND LINCOLN RETAILERS
PHOENIX, AZ (Date) – RevolutionParts announced a new business relationship with FordDirect to help Ford Dealers and Lincoln Retailers across the United States and Canada grow parts and accessories sales through eCommerce. As a Preferred Vendor of The Shop by FordDirect, RevolutionParts will offer dealers access to its purpose-built eCommerce platform through The Shop by FordDirect, the trusted marketplace for dealership solutions and vendor tools.
Through this collaboration, Ford dealers and Lincoln retailers will gain access to a streamlined eCommerce solution designed to help Parts departments reach customers beyond their local market and sell genuine Ford and Lincoln parts online. The program introduces heavily discounted pricing for participating dealers, making it easier for stores to launch or expand a profitable online parts and accessories business while maintaining operational simplicity.
Available through The Shop (https://theshop.com/) and directly through RevolutionParts, the program provides dealers with the technology and infrastructure needed to reach customers beyond their local market and sell genuine Ford and Lincoln parts online. The RevolutionParts platform enables dealerships to manage inventory, process orders, and fulfill shipments efficiently while delivering a modern online shopping experience for customers.
In addition to supporting retail eCommerce, the platform also empowers dealers to strengthen wholesale relationships and expand their overall parts business through AI-powered tools that simplify quoting, order management, and local fulfillment.
“Parts and accessories eCommerce represents a major growth opportunity for Ford dealers and Lincoln retailers,” said Beth Hill, COO of The Shop by FordDirect. “Offering RevolutionParts through The Shop makes it easier for our stores to adopt a best-in-class platform that can drive incremental revenue, improve operational efficiency, and help them compete in a rapidly evolving digital marketplace.”
“Dealership parts departments are sitting on one of the most underutilized ecommerce opportunities in automotive,” said Ibrahim Mesbah, CEO of RevolutionParts. “Local demand will always limit how much inventory a dealership can sell in-store. Ecommerce changes that dynamic by allowing dealers to reach buyers across the country and move inventory at scale. Relationships like this help make it easier for dealers to participate in a growing national parts marketplace.”
Key benefits for Ford dealers and Lincoln retailers include:
• Access through FordDirect’s Marketplace: Dealers can enroll in the program through The Shop by FordDirect, simplifying vendor discovery and onboarding.
• Trusted Discounted Dealer Program Pricing: Ford dealers and Lincoln retailers participating through The Shop gain access to special program pricing.
• Purpose-Built Ecommerce Platform: RevolutionParts provides a purpose-built eCommerce platform designed specifically for selling parts and accessories online.
• Expanded Market Reach: Dealers can reach customers nationwide while maintaining control of their inventory and fulfillment operations.
• Operational Simplicity: Integrated tools help manage inventory, track orders, support wholesale activity, and streamline fulfillment.
RevolutionParts has helped dealerships across the United States generate significant incremental revenue through online parts and accessories sales. The company’s platform powers over $660 million in annual parts and accessories sales and connects millions of buyers with dealership inventories each year.
Dealers interested in participating in the program can enroll through The Shop by FordDirect or learn more at revolutionparts.com/ford.
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ABOUT FORDDIRECT
FordDirect, headquartered in Dearborn, Mich., connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford and Lincoln Dealers. FordDirect is a joint venture between Ford Motor Company and its dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks. Learn more about The Shop at https://theshop.com/. Learn more about FordDirect at https://www.forddirect.com/.
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ABOUT REVOLUTIONPARTS
RevolutionParts accelerates OEM parts and accessories sales for every major automotive brand. The company’s core focus is on delivering an all-in-one purpose-built platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers over more information, visit www.revolutionparts.com
