In The Shop Videos

“In The Shop” videos feature in-depth conversations with our vendor partners, showcasing the products and solutions they bring to dealerships. Each video gives vendors the opportunity to explain their tools, share use cases, and highlight the real impact their technology has on sales, service, and operations. These longer-form discussions help dealers better understand how each solution works and where it fits within their store. The goal is to provide clear, transparent insight so dealers can make more informed decisions about the partners they choose to work with.

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FordDirect
A Milestone for The Shop
FordDirect

A Milestone for The Shop

NADA 2026 was a Milestone for The Shop - and for me Personally. This year marked the first time The Shop exhibited with our own booth. We’ve attended NADA before, walking the floor and having con...

FordDirectBuilding Confidence in Vendor Decisions

Building Confidence in Vendor Decisions

Dealer Success Manager Michelle McInerney leverages her years of automotive experience to help oversee a rigorous evaluation process, ensuring every partner meets high standards for security, compl...

FordDirectCutting Through The Noise

Cutting Through The Noise

Discover tips on prioritizing key initiatives and marketing efforts in a crowded dealership environment.

FordDirectRedefining Vendor Relationships

Redefining Vendor Relationships

Explore strategies for building stronger, mutually beneficial partnerships with vendors.