The Shop is heading to the Orlando Parts & Service Conference 2026 to connect with the people driving parts, service, and fixed operations forward.

About the Event

Hosted by the Orlando Parts & Service Club, this annual conference brings together fixed operations leaders from Ford Dealers and Lincoln Retailers for collaboration, training, and shared growth. With more than 60 years of history, the event is built around one goal: helping fixed ops teams deliver best-in-industry service while driving long-term profitability.  From workshops and dealer meetings to networking and trade show conversations, it is one of the most focused gatherings in the fixed ops space.

Where to Find Us

The Shop will be on-site in Tampa, July 15–18, exhibiting alongside our trusted vendor partners. We are not just attending. We are showing up where real conversations happen, inside the conference, with the teams actively shaping parts and service performance every day. Whether you are exploring new eCommerce strategies or looking to improve what you already have in place, we will be there to talk through it.

Why We’re There

This event is built for the people doing the work in fixed operations. That is exactly why The Shop is attending. The conference brings together dealership teams, vendor partners, and Ford Motor Co. to share ideas, learn from each other, and push the industry forward together.  We believe parts and service eCommerce is a critical piece of that future, and it works best when it is aligned with how fixed ops teams actually operate.

What We’re Talking About

At the show, we are focused on helping Ford Dealers and Lincoln Retailers:

• Grow parts and accessories revenue through eCommerce
• Improve customer experience across digital and in-store touchpoints
• Align merchandising with real dealership operations
• Turn online traffic into measurable fixed ops performance 
  

Let’s Connect in Tampa

If you are attending the Orlando Parts & Service Conference, let’s connect. We will be on the trade show floor alongside our partners, ready to talk through your current strategy, your challenges, and where you want to go next.  Please reach out if you’d like to schedule time to talk.