Dealers have no shortage of vendors asking for their attention. The harder question is knowing which ones are actually worth it.
In What Makes a Vendor Worth Trusting?, Beth Hill, COO of The Shop, shares what happens behind the scenes before a vendor ever makes it into The Shop. From understanding why a company exists to talking with dealers who have actually used the solution, the team follows a robust curation process designed to separate a strong pitch from a vendor that can truly deliver.
Beth also shares a simple step any dealer can use when evaluating a potential partner: ask for two or three dealer customers who have been using the product for at least a year, then talk to them. It is a straightforward way to look beyond promises and understand how a solution performs in the real world, over time.
The Shop does this work every day, evaluating vendors, looking for patterns, asking questions, and saying no more often than yes. Because trusted curation is not about giving dealers more options. It is about helping them find the right ones.