In this session, Russell Hill of Fixed Ops Marketing, a preferred vendor of The Shop, walks through Edge — a video-based service marketing solution built to help dealerships convert more website traffic into service appointments, increase RO value, and finally get clear visibility into what's driving revenue.
With over 40 years in the car business, Russell breaks down why most dealership websites are failing their service and parts departments, and shows a live demo of how Edge turns a static, outdated specials page into an engaging, trackable customer experience.
What's covered in this video:
✅ Why Dealers Are Leaking Revenue – How service and parts departments lose customers to independents because dealers don't know who's visiting their site or what they're looking for
✅ The Attention Problem – Why the average website visitor has a 5-second attention span and only 3 clicks before they leave, and why over 50% of dealership website visitors are looking for service content
✅ The 80% Funnel Gap – Why only 20% of customers nationally complete online service scheduling, and what happens to the other 80% who never convert
✅ Live Demo of Edge – See a real, video-driven service specials page in action, including Ford-branded video offers, real-time offer claiming via text/email/wallet, and built-in call tracking
✅ Automated Lead Capture – How every customer action (claiming an offer, starting to schedule, abandoning the process) triggers a real-time notification with the customer's name, contact info, and intent
✅ Revenue Reporting Tied to the DMS – How Edge pulls completed repair orders directly from the DMS to connect specific offers and marketing sources to real, measurable revenue
✅ Available Through The Shop – How dealerships can get started with Edge for a low monthly cost, billed directly on the parts statement
This session was part of a broader webinar featuring Worldwide BDC and Frog Data, all vetted solutions available through The Shop, built specifically for automotive retailers.
