Discover dealer tools and technology solutions available through The Shop, your trusted platform for EV readiness, marketing automation, and dealership performance. Browse all products, filter by category or vendor, and find the right tools to help your dealership grow.
Dealer Pay is an integrated payment platform built exclusively for automotive dealerships. Accepts credit cards, debit cards, ACH, and surcharging across sales, service,parts, F&I, and accounting, reducing costs, eliminating manual work, and improving the customer experience.
Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.
Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.
We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.
IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.
Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.
We will answer all of your inbound appointment scheduling phone calls. We are able to schedule into your service scheduler those appointments. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.
A CARS COMMERCE SOLUTION
Scale smart acquisitions across your business with the appraisal engine everyone can use to generate accurate, transparent offers on every VIN, every time.
Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS, no matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.