All Products

Discover dealer tools and technology solutions available through The Shop, your trusted platform for EV readiness, marketing automation, and dealership performance. Browse all products, filter by category or vendor, and find the right tools to help your dealership grow.

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16 products

Parts
New
Dealer Pay Product Image
Payment Processing
Dealer Pay Logo

Dealer Pay is an integrated payment platform built exclusively for automotive dealerships. Accepts credit cards, debit cards, ACH, and surcharging across sales, service,parts, F&I, and accounting, reducing costs, eliminating manual work, and improving the customer experience.

New
ID Verification Product Image
Data Encryption
Simplify credit apps with a digital form that drives results
New
SecureMFP Product Image
Data Encryption
Simplify credit apps with a digital form that drives results
New
Accelerator
Marketing

Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.

New
EDGE
Marketing

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

Parts eCommerce Platform for Ford & Lincoln
Parts

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.

Virtual Inspector
Property Management & Security

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.

Security Video Monitoring
Property Management & Security

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.

Cartuul Recon
Vehicle Reconditioning
Shave days off recon and stop losing margin to delays.

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to
frontline.

IdealTraits
Staffing Solutions

IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.

Best Seller
Amazon Business
Goods Marketplace
Amazon Business delivers endless perks to dealers

Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.

Inbound/Overflow
BDC Services

We will answer all of your inbound appointment scheduling phone calls. We are able to schedule into your service scheduler those appointments. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.

Best Seller
Two employees using computer
Vehicle Acquisition

A CARS COMMERCE SOLUTION 
Scale smart acquisitions across your business with the appraisal engine everyone can use to generate accurate, transparent offers on every VIN, every time.

Website Health Report Guide

Botdoc Connect
Data Encryption
Simplify credit apps with a digital form that drives results
Person using laptop
Compliance
Outbound Campaigns and Retention
BDC Services

Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS, no matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.