Lectrium Electrified Merchandising
Lectrium Electrified Merchandising

Lectrium Electrified Merchandising

NewEV Tools

Turn your VDPs into high performance EVDPs. Drive Hybrid and BEV engagement with VIN specific range maps, charging insights, and real savings break downs that power smarter marketing, stronger sales, and more qualified leads in the electrified transition.

Drive EV and Hybrid Sales Growth

The Lectrium Electrified Merchandising Platform helps dealerships educate shoppers, boost engagement, and drive measurable marketing and sales impact across EVs, PHEVs, and Hybrids both New and Used.

While primarily a marketing tool present on dealership websites, the Lectrium Electrified Merchandising Platform also acts as a sales and BDC resource to equip your teams with accurate VIN-level information for timely answers to build trust with shoppers.

Answer questions about range, charging, savings, and fuel types instantly with beautiful visualizations.

Core Digital Features include:

  • VIN-specific electrified data displayed on VDPs including range, charging, and savings insights.
  • Interactive range maps showing real realistic driving range from home or work addresses.
  • Charging education that simplifies Level 1 vs Level 2, plug types, and real charging planning.
  • Fuel and cost savings calculations that reveal true ownership value.
  • EV Reports that surface electrified detail summaries for sales teams.

Marketing & Analytics Tools include:

  • Tracks detailed shopper interactions with GA4 events for attribution and performance reporting.
  • Leads generated from electrified engagements flow directly into CRM with key intent signals.
  • Supports targeted marketing campaigns with real electrified interest data.

Deployment & Compatibility

  • Easily integrates into dealer websites via providers like Dealer.com, Dealer Inspire, DealerOn, Motive, Dealer Alchemist, and more.
  • Ingests inventory feed from any provider to seamlessly enable tool functionality and analytics.

Outcome

  • Keeps shoppers on your site longer while delivering clarity on range, charging, and savings.
  • Builds trust and positions dealers as trusted EV/Hybrid educators.
  • Enhances lead quality and gives marketing teams actionable metrics for optimization

Lectrium Ford/Lincoln Pricing

Lite

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  • Simplified Lectrium Dashboard for electrified VDP engagement
  • Electrified Data Overview + interactive range maps (EV/PHEV/Mild Hybrid)
  • Helps shoppers visualize real-world range and build early intent
  • Contract: Month-to-Month

Standard

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  • Full Lectrium Dashboard + Electrified Data Overview
  • Range + public charging maps, savings calculator, home charging tool
  • EV Report for EV/PHEV/Mild Hybrid (new + used)
  • Contract: Month-to-Month

Premium

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  • Full Dashboard + advanced integrations (GA4 + CRM)
  • Range/charging maps, savings calculator, home charging, EV Report
  • Partner data + integrations (e.g., Qmerit home charging, used battery data) + dedicated AM
  • Contract: Month-to-Month

Trusted by Dealers Like You

Robert Sneed

Power Ford

Power Ford uses Lectrium to improve how our vehicles are presented online and to better educate customers before they arrive in the showroom. Lectrium helps translate what would otherwise be a complex concept into customer-friendly language. That clarity reduces confusion, shortens sales conversations, and leads to better-prepared buyers.

The platform integrates smoothly into our existing digital workflow, with reliable data and minimal operational friction. Since implementation, we have seen improved engagement on vehicle detail pages and higher-quality leads.

Lectrium understands the realities of a franchised dealership and delivers a practical solution that supports both marketing performance and in-store efficiency.

Jason Savino

All American Ford

Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.

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