Articles

The Shop’s articles provide dealers with practical, easy-to-digest insights on the tools, trends, and strategies shaping today’s automotive industry. Each piece breaks down complex topics into clear takeaways that can be applied directly to sales, service, and fixed ops operations. The goal is to help dealers stay informed, work more efficiently, and make confident, data-driven decisions.

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19 articles

RevolutionParts Joins The Shop

RevolutionParts Joins The Shop

REVOLUTIONPARTS JOINS THE SHOP BY FORDDIRECT AS PREFERRED VENDOR TO EXPAND PARTS AND ACCESSORIES ECOMMERCE FOR FORD DEALERS AND LINCOLN RETAILERS PHOENIX, AZ (Date) – RevolutionParts announced a ne...

Virtual Guard Joins The Shop

Virtual Guard Joins The Shop

Virtual Guard joins FordDirect to Expand The Shop, a Trusted Marketplace for Ford Dealers and their Groups New Platform Adds Virtual Security Monitoring Services to Provide Peace of Mind During Tim...

Gather Joins The Shop

Gather Joins The Shop

Gather expands The Shop,  the Trusted Marketplace for Dealers  powered by FordDirect New Platform Adds Identity and Insurance Verification Solution to Provide Business Efficiency and Peace of Mind ...

FrogData Joins TheShop

FrogData Joins TheShop

  FrogData joins FordDirect to Strengthen Dealership Service Operations on The Shop, a Trusted Marketplace for Ford Dealers and Lincoln Retailers SAN FRANCISCO, Calif. and DEARBORN, Mich., JANUARY ...

Future Energy Joins The Shop

Future Energy Joins The Shop

  Future Energy launches Pro+ service, forges new strategic partnership with The Shop by FordDirect  Energy managed service provider Future Energy has formed a key new strategic partnership and ref...

ArticleThe First Service Appointment

The First Service Appointment

Capture the First Service “Moment of Truth” The first service visit is more than routine maintenance. It’s the moment of truth that determines whether a customer becomes a loyal service customer or...

ArticleNADA 2026 Specials

NADA 2026 Specials

NADA Shows are where conversations begin, not where they end. Alongside Frog Data, Dealer Wizard, Amazon Business, Virtual Guard, Gather Technologies, WarrCloud, Better Car People, WTS, and Botdoc,...

ArticleLimited Time Offer with Dealer Wizard: A First-Party Equity Mining Solution

Limited Time Offer with Dealer Wizard: A First-Party Equity Mining Solution

Limited Time Offer with Dealer Wizard: A First-Party Equity Mining Solution Calling all Ford dealers and Lincoln retailers! Here’s a high-impact opportunity to accelerate your growth with Dealer Wi...

ArticleUnlocking Growth Through First-Party Data

Unlocking Growth Through First-Party Data

Your Owner Base Is the Key Asset Ford dealers are navigating a complex economic landscape. With affordability squeezed by high interest rates, record levels of negative equity, rising insurance cos...

Articifical IntelligenceBCP: Mine Your Service Leads to Increase Sales

BCP: Mine Your Service Leads to Increase Sales

Don't overlook your service leads - help increase your sales.

Articifical Intelligence3 Keys to Winning Email Mystery Shops

3 Keys to Winning Email Mystery Shops

Master email mystery shops with three tips that impress and convert prospects.

Articifical IntelligenceAre you ignoring leads that you pay for?

Are you ignoring leads that you pay for?

Don’t leave money on the table—learn how to follow up effectively on every paid lead.

ArticleDoes Meeting Compliance Requirements Mean You’re Safe?

Does Meeting Compliance Requirements Mean You’re Safe?

Understand why compliance alone doesn’t guarantee your dealership is protected.

ArticleTop 4 Cybersecurity Threats Facing Auto Dealerships Today

Top 4 Cybersecurity Threats Facing Auto Dealerships Today

Discover the four biggest cyber threats to dealerships and how to defend against them.

ArticleThis One Quarterly Action Can Transform Your Dealership Security

This One Quarterly Action Can Transform Your Dealership Security

Learn a simple quarterly action that can dramatically strengthen your dealership’s cybersecurity.

ArticleWarrCloud Wins Pace Award

WarrCloud Wins Pace Award

Announcement WarrCloud’s recognition for excellence in warranty processing solutions, showcasing its impact on dealership operations.

ArticleFuture Energy for EV Compliance

Future Energy for EV Compliance

See highlights Future Energy’s solutions for helping dealerships stay compliant with EV regulations.

ArticleWarrCloud Ranks No. 182 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

WarrCloud Ranks No. 182 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

Announcement WarrCloud’s recognition for excellence in warranty processing solutions, showcasing its impact on dealership operations.

AccuTradeAccuTrade: Your Advantage in the Service Lane Gold Mine

AccuTrade: Your Advantage in the Service Lane Gold Mine

Find out how  AccuTrade helps dealerships capture more service lane revenue and maximize vehicle trade-ins.