Articles

The Shop’s articles provide dealers with practical, easy-to-digest insights on the tools, trends, and strategies shaping today’s automotive industry. Each piece breaks down complex topics into clear takeaways that can be applied directly to sales, service, and fixed ops operations. The goal is to help dealers stay informed, work more efficiently, and make confident, data-driven decisions.

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17 articles

32 Billion and Growing

32 Billion and Growing

The New Economics of Warranty in Fixed Ops For years, warranty work has been treated as a necessary burden inside the service department; important, but operationally messy, not fully optimize...

Unlock the Hidden Commercial Opportunity with Work Truck Solutions

Unlock the Hidden Commercial Opportunity with Work Truck Solutions

Unlock the Commercial Opportunity Hidden in Every Ford Retail Dealership Did you know there are many commercial vehicle customers right in your own backyard? Contractors, landscapers, HVAC techs, d...

ArticleSelectFI Joins The Shop

SelectFI Joins The Shop

By  SelectFI Published 11:33 AM EDT, May 14, 2026 Baltimore, MD, May 14, 2026 (GLOBE NEWSWIRE) -- SelectFI, an automotive lending technology platform, today announced its official launch on The Sho...

RevolutionParts Joins The Shop

RevolutionParts Joins The Shop

REVOLUTIONPARTS JOINS THE SHOP BY FORDDIRECT AS PREFERRED VENDOR TO EXPAND PARTS AND ACCESSORIES ECOMMERCE FOR FORD DEALERS AND LINCOLN RETAILERS PHOENIX, AZ (Date) – RevolutionParts announced a ne...

Virtual Guard Joins The Shop

Virtual Guard Joins The Shop

Virtual Guard joins FordDirect to Expand The Shop, a Trusted Marketplace for Ford Dealers and their Groups New Platform Adds Virtual Security Monitoring Services to Provide Peace of Mind During Tim...

Gather Joins The Shop

Gather Joins The Shop

Gather expands The Shop,  the Trusted Marketplace for Dealers  powered by FordDirect New Platform Adds Identity and Insurance Verification Solution to Provide Business Efficiency and Peace of Mind ...

FrogData Joins TheShop

FrogData Joins TheShop

  FrogData joins FordDirect to Strengthen Dealership Service Operations on The Shop, a Trusted Marketplace for Ford Dealers and Lincoln Retailers SAN FRANCISCO, Calif. and DEARBORN, Mich., JANUARY ...

Future Energy Joins The Shop

Future Energy Joins The Shop

  Future Energy launches Pro+ service, forges new strategic partnership with The Shop by FordDirect  Energy managed service provider Future Energy has formed a key new strategic partnership and ref...

ArticleThe First Service Appointment

The First Service Appointment

Capture the First Service “Moment of Truth” The first service visit is more than routine maintenance. It’s the moment of truth that determines whether a customer becomes a loyal service customer or...

ArticleNADA 2026 Specials

NADA 2026 Specials

NADA Shows are where conversations begin, not where they end. Alongside Frog Data, Dealer Wizard, Amazon Business, Virtual Guard, Gather Technologies, WarrCloud, Better Car People, WTS, and Botdoc,...

Articifical IntelligenceBCP: Mine Your Service Leads to Increase Sales

BCP: Mine Your Service Leads to Increase Sales

Don't overlook your service leads - help increase your sales.

Articifical Intelligence3 Keys to Winning Email Mystery Shops

3 Keys to Winning Email Mystery Shops

Master email mystery shops with three tips that impress and convert prospects.

Articifical IntelligenceAre you ignoring leads that you pay for?

Are you ignoring leads that you pay for?

Don’t leave money on the table—learn how to follow up effectively on every paid lead.

ArticleWarrCloud Wins Pace Award

WarrCloud Wins Pace Award

Announcement WarrCloud’s recognition for excellence in warranty processing solutions, showcasing its impact on dealership operations.

ArticleFuture Energy for EV Compliance

Future Energy for EV Compliance

See highlights Future Energy’s solutions for helping dealerships stay compliant with EV regulations.

ArticleWarrCloud Ranks No. 182 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

WarrCloud Ranks No. 182 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

Announcement WarrCloud’s recognition for excellence in warranty processing solutions, showcasing its impact on dealership operations.

AccuTradeAccuTrade: Your Advantage in the Service Lane Gold Mine

AccuTrade: Your Advantage in the Service Lane Gold Mine

Find out how  AccuTrade helps dealerships capture more service lane revenue and maximize vehicle trade-ins.