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Dealer Pay Financial Platform

NewPayment Processing

Dealer Pay is an integrated payment platform built exclusively for automotive dealerships. Accepts credit cards, debit cards, ACH, and surcharging across sales, service,parts, F&I, and accounting, reducing costs, eliminating manual work, and improving the customer experience.

One Payments Platform for Your Entire Dealership

What Is Dealer Pay?

Dealer Pay, driven by Vehlo, is a modern, fully integrated payment acceptance and financial platform built exclusively for automotive dealerships. Unlike generic payment processors, Dealer Pay is engineered around dealership workflows, connecting every dollar across every department, from the showroom floor to the service drive, parts counter, F&I office, and accounting team. With over $4 billion in transactions processed annually, Dealer Pay delivers measurable results: a 75% reduction in payment processing costs, 40% reduction in transaction time, and 10–20 hours per month saved on manual reconciliation tasks, all while ensuring checkouts complete in under 10 seconds per transaction.

Key Platform Capabilities

Streamlined Payments Processing

Accept all payment types: credit, debit, ACH/check, fleet cards, crypto currency, and more, through a single, unified platform. Interchange optimization ensures dealers are always on the best available rate.

DMS & Software Integrations

Dealer Pay integrates directly with leading DMS providers for real-time data exchange. RO and deal data syncs automatically, eliminating manual entry and reducing reconciliation time by up to 50%. GL export automations and auto transaction matching keep accounting clean and audit ready.

Mobile Solutions

Serve customers anywhere on the lot, in the service drive, or for pickup and delivery with WiFi and cellular-enabled mobile payment terminals. Mobile processing brings the transaction to the customer — not the other way around.

Profit Recovery Tools

Recover the revenue you are already earning. Dealer Pay offers fully compliant surcharge (Pay Share) programs and consumer choice/cash discount programs that can reduce credit card processing costs by 75–100%. These tools are built into the platform and require no workflow changes.

Transaction Management

Easily manage transactions during and after the sale. Built-in digital signature capture, refund tools, split payments, and real-time transaction lookup give dealership staff complete visibility and control at every stage of the payment lifecycle.

Send Pay: Text & Email Payments

Send payment request links directly to customers via text or email. Customers complete payment on their own device, reducing friction, speeding up collections, and eliminating the need for customers to be physically present for payment.

Recurring Payments & Customer Vault

Store customer payment data securely and set up recurring billing for service plans, warranties, or other subscription-based offerings. The Account Updater automatically keeps stored cards current, reducing failed payments.

Security & Compliance

Every transaction is protected by enterprise-grade security. Dealer Pay is PCI, FTC, and Surcharge compliant. Features include advanced permissions, digital signatures, secure APIs, built-in fraud detection, chargeback protection, and a Dispute Manager to streamline the response process.

Advanced Reporting & Analytics

Gain real-time clarity across all departments with reconciliation-ready reporting, exception reporting, and smart alerts. Dealers gain a complete financial picture without waiting for end-of-day batch reports. Advanced dashboard analytics (Elite tier) provide deeper consumer and operational insights.

Expert Support & Training

Dealer Pay provides live, onsite implementation support from day one. The experienced implementation team trains staff, configures terminals, and sets up integrations. Ongoing phone support means dealers always have a real person to call — not a ticket queue.

Constant Innovation

Dealer Pay continuously evolves to keep dealers ahead of the curve. Current and upcoming capabilities include Send Pay (text-to-pay), crypto acceptance, AI-driven chargeback management, rewards/loyalty programs, deal identity verification, vendor A/R portals, payables/virtual cards, banking as a service, and self-checkout virtual kiosks.

Supported Departments

• Sales & Finance: Full payment acceptance, digital signatures, deal-linked transactions, and compliance controls
• Service: Mobile terminals, text-to-pay, RO syncing, recurring billing
• Parts: Card, check, and fleet card processing at the counter; collision, rental, wholesale, and more
• Accounting: GL exports, fast funding, auto transaction match, reconciliation reporting, and dispute management


Why Dealers Choose Dealer Pay

• 25–40% savings on Cost Plus processing pricing
• 75–100% reduction in processing costs with Surcharge programs
• 10–20 hours/month saved on manual reconciliation tasks
• Faster checkouts: under 10 seconds per transaction
• Built-in fraud detection and chargeback protection
• Real-time analytics and reconciliation-ready reporting
• Live, onsite implementation and dedicated ongoing support

Pricing

DP Core

  • Credit/Debit Card Processing
  • Interchange Optimization
  • Check/ACH Processing
  • Fleet Card Processing
  • Crypto Currency
  • Signature Capture
  • Transaction Management and Accounting

*Actual Package pricing is determined based on each dealership’s specific needs, preferences, and transaction volume.

DP Plus

  • All from DP Core
  • Send Pay (Hosted Text/Email Links)
  • Recurring Payments
  • Customer Vault/Account Updater
  • Dispute Manager
  • Gift/Stored Value
  • Security/Fraud Prevention

*Actual Package pricing is determined based on each dealership’s specific needs, preferences, and transaction volume.

DP Pro

  • All from DP Plus
  • DMS Integration
  • Surcharge (Pay Share) Programs
  • Cash Discount (Consumer Choice) 
  • GL Export/Automations
  • Auto Transaction Match
  • Advanced Notifications
  • Mobile (WIFI/Cellular)

*Actual Package pricing is determined based on each dealership’s specific needs, preferences, and transaction volume.

Trusted by Dealers Like You

Jessica Wetzel

Controller, New Way Auto Group

We recently switched to Dealer-Pay from another merchant processor. That merchant processor did not integrate with our DMS. Because Dealer-Pay seamlessly integrates, it improves the transparency of all transactions. The ease of its use is incredible. We are really loving the program. Then, add in the setup and support. Sandy came to our location and set up everything in one afternoon. She was very knowledgeable, clear and concise with her instructions, and so kind and patient. The setup was painless and we enjoyed meeting Sandy. The email support has been very speedy and responsive. I just could not say any more positive things about Dealer-Pay.

Shawn Parrett

Parts Manager, Mercedes Benz Van Center Warner

I met Dealer-Pay at NADA
2025 after we had already discussed charging credit card fees in parts and
service, but the process felt cumbersome and difficult to implement
consistently. After reviewing Dealer-Pay and how they operate, we decided to
move forward, and it has been one of the best decisions we’ve made. We are now
saving $10,000 to $15,000 per month in net profit. To put that in perspective,
that equates to roughly $250,000 to $500,000 in additional monthly sales, all
driven through parts and service. The financial impact has been immediate and
significant.

Dana Anschutz

Office Manager at Dean Team Automotive Group

Our dealership made the move to Dealer Pay a few years ago and it was one of the best business decisions we ever made. Their platform has made us so much more efficient. The website is very user friendly, and the service is top-notch. Thank you, Dealer Pay! We are so happy to do business with you!

Dealer Reviews for Dealer Pay Financial Platform