Maximizing Co-Op Funds for Your Dealership
In today's competitive automotive landscape, dealerships face mounting pressures to drive traffic, close sales, and control costs—while navigating complex manufacturer co-op advertising programs. Many dealers leave significant dollars on the table due to expired funds, missed opportunities, confusing submission requirements, or simply the administrative burden of tracking and claiming reimbursements. Traditional approaches often lead to incomplete claims, compliance headaches, and reliance on generic OEM-approved campaigns that don't align with a dealership's unique marketing strategy.
Enter COOPABLE, the industry's only fully turnkey co-op management company dedicated exclusively to optimizing and utilizing manufacturer co-op funds for car dealerships. Based in Lexington, KY, COOPABLE takes the entire complex, time-consuming process off your plate so you can focus on selling cars and growing your business.
The Challenge
Dealerships accrue substantial co-op dollars from manufacturers for approved marketing activities, but capturing them fully is rarely straightforward. Common pain points include:
- Unawareness of available funds or hidden opportunities.
- Daunting paperwork for pre-approvals, claim submissions, proof of performance, and compliance documentation.
- Manual tracking that leads to expired or forfeited reimbursements.
- Time spent on administrative tasks instead of strategic marketing or sales.
These issues result in lost revenue, inefficient ad spend, and missed chances to amplify local marketing efforts.
The Solution
COOPABLE delivers a seamless, stress-free approach with an easy 3-step process:
- Pre-Approval: Submit planned marketing activities for manufacturer approval to ensure 100% compliance upfront.
- Claim Submissions: Handle final claims post-campaign, including supporting documents and proof of payment.
- Monthly Reporting: Receive clear, detailed reports showing available funds, spend allocation, and any untapped opportunities.
COOPABLE digs deep into your dealership's portals to assess current accruals, creates a customized plan to capture every eligible dollar, and manages the full lifecycle—including pre-approvals, audits, submissions, and reimbursement tracking. With no vendor restrictions, you retain freedom to work with trusted partners that fit your vision.
Impact
Dealerships using COOPABLE experience transformative gains:
- Maximized Reimbursements: Uncover hidden or expiring funds, often recovering tens or hundreds of thousands annually.
- Vendor Freedom: choose the vendors and strategies that best suit your dealership.
- Time and Cost Savings: Offload administrative burdens, freeing teams for high-impact work while reducing errors and delays.
- Better Marketing ROI: Align spend with effective, dealer-controlled campaigns rather than generic ones.
- Transparency and Control: Monthly reports provide full visibility into co-op performance and opportunities.
As Aaron Dobrow, VP of Marketing for the Glenn Polk Auto Group, shared:
"We use COOPABLE at all of our Glenn Polk Auto Group locations. Courtney is amazing, she makes it very easy for us to stay on top of our co-op. The team's responsiveness and tailored approach have made them an invaluable partner. I'd recommend COOPABLE to any dealership looking to simplify and optimize their co-op management."
With over $360 million in co-op managed annually and 315+ trusted rooftops, COOPABLE has proven results across the industry.
Results
Dealers gain a competitive edge through full co-op utilization, ethical and efficient fund use, and streamlined operations. COOPABLE removes the burden so dealerships can focus on what matters—driving sales and customer engagement—while maximizing every available marketing dollar.
COOPABLE isn't just a service; it's a foundational tool for modern dealerships serious about efficient, effective advertising. Don't let co-op funds expire or go unused—make the switch to stress-free management and tap into the full potential of your manufacturer support.
Ready to uncover your untapped co-op dollars? You can get started here. Your dealership's marketing—and bottom line—will thank you.
