Merchandising by TradePending
Merchandising by TradePending
Merchandising by TradePending
Merchandising by TradePending

Merchandising by TradePending

NewLead Engagement & Generation

Merchandising helps dealerships build value and create urgency by combining AutoBio’s vehicle research experience with Badges’ automated highlights, giving shoppers the details they need while increasing engagement across inventory pages.

Building Value, From Vehicle Story to Shopper Action

AutoBio and Badges work together as a connected merchandising experience that helps dealerships present every vehicle with more clarity, more value, and more urgency. AutoBio gives shoppers the research they need in one place by bringing together key vehicle details like history reports, service records, window stickers, videos, market data, and next-step shopping tools, all in a format that keeps buyers engaged and helps sales teams become instant experts.
Badges strengthens that experience by automatically highlighting the unique selling points of each vehicle directly on inventory pages, helping dealers shift conversations away from price and toward value. With market-driven, customizable badges that create urgency, increase engagement, and showcase what makes each vehicle stand out, Merchandising helps turn inventory browsing into more informed shoppers, stronger conversations, and faster paths to action.
  • Rich market data about each vehicle
  • Professionally crafted embedded video brochures for every year, make, model on your lot
  • Get alerted when previous lead re-engages with AutoBio
  • Badges is fully automated to apply to the SRP and VDP
  • AutoBio seamless integration with Trade, Offer, and Payments

Pricing

Ford BADGES

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  • Badges, a dynamic merchandising platform
  • Points out the unique selling proposition of each vehicle in your inventory without relying on a pricing-only positioning
  • Badges automatically identifies what is unique by evaluating vehicles relative to other local comps
  • Badges are awarded and inserted into VDP’s and SRP’s for market driven nuances like “High Demand”, “Low Miles”, “Rare Color”, etc


Ford AUTOBIO

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  • Brings key vehicle information into one place
  • Can include CARFAX, service records, window sticker, market data,and more
  • Keeps customers engaged longer on the dealer’s site
  • Moves shoppers further down the sales funnel
  • Reduces the need for customers to leave the site to find vehicle information elsewher

Trusted by Dealers Like You

Badges

After we implemented Badges, our BDC teams experienced something they’d never seen before with customers: Customers were calling in, asking about and commenting on the badges. TradePending turns website visitors into active conversations.

Great Things Happen

Because our customers finally see what makes our inventory unique with Badges, two great things happen. First, they’ve got more incentive and urgency to visit our dealership. Second, our conversations with customers focus on the unique value of each vehicle, instead of starting with price negotiations immediately.

AutoBio

We find the AutoBio product is very helpful because customers are typically shopping multiple other vehicles at the same time. So kind of like a cliff note they can quickly understand the vehicle and make it easier for them to maybe eliminate some other vehicles that are not ours.

Dealer Reviews for Merchandising by TradePending

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