Case Study
Hubler Ford Franklin Grosses $32K in One Month with Offer
How a single-price trade-in offer, tuned to local market conditions, turned four vehicles into more than $32,000 in gross profit.
The Results at a Glance
One month, one offer, one clear payoff
The Challenge
Delivering offers dealers could trust—and control
Hubler Ford Franklin needed to move customers toward trade-in transactions using single-price offers, without losing control over how vehicles were valued. Existing software wouldn’t let the team customize the questions they asked consumers or the local market deductions that shaped each offer.
“We understand that the market is crazy right now, but sourcing quality used cars is always a top priority for us. We needed a way to deliver accurate single-price offers that we could control.”
J.F. Alexander McQueary
General Sales Manager, Hubler Ford Franklin
The Right Approach
A partnership built on customization
Working with Regional Sales Manager Julie Woolwine, the team implemented Offer by Protomiq and rebuilt their trade-in process around it.
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1
Streamlined the questionnaire
Focused valuation questions on the reconditioning items that actually move a vehicle’s value.
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2
Adjusted deductions
Made local market deductions more competitive to keep offers realistic and appealing.
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3
Trained staff on trade-ins
Paired the new technology with staff training that emphasized trade-ins over new car sales.
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4
Built a dedicated landing page
Directed marketing traffic to a custom “Sell to Us” page built to capture trade-in leads.
The Results
A pile of money—and a repeatable process
Once the new questionnaire, deductions, and landing page were live, results followed quickly. In June alone, four vehicles sourced through Offer generated over $32,000 in combined front- and back-end gross—with nearly two-thirds of leads coming straight from the dealership’s own “Sell to Us” page.
Four vehicles, one month
$32K+in combined gross profit
“If we couldn’t customize the questions we ask consumers, nor the deductions related to those questions, we wouldn’t be seeing these results. Offer is an excellent product.”
— Alex McQueary, General Sales Manager
