FordDirect-_0004_Payments---1_b84f96e0-99e6-4263-9e84-ab698a9aeb04
FordDirect-_0005_Payments---2_45b58a76-db34-4584-815d-7c45e9d811e7
FordDirect-_0006_Payments---3_778fda58-305f-49aa-8464-f5289f0ed335
FordDirect-_0007_Payments---4_972629ed-d893-41a2-a7b9-6ea4ab0f7fe8
Trade_Pending

Payments Platform by TradePending

Lead Generation
Vendor Communication Options:

Payments helps dealerships capture more leads early in the buying journey with a fast, mobile-friendly payment experience that gives shoppers personalized affordability insights while keeping them on the dealer’s website.

Payment Insights That Convert

Payments helps dealerships convert more website visitors by giving shoppers a fast, easy way to understand what they can afford early in the buying journey. In less than a minute, shoppers can estimate monthly payments, explore buying power based on their budget, trade-in, loans, and credit profile, and browse inventory that fits their affordability, all in a streamlined experience designed to keep them engaged and moving forward.

Built to complement a dealership’s process, Payments is highly configurable and mobile-optimized, giving dealers control over terms, rates, trade values, disclaimers, and payment structures while delivering better lead data and stronger conversion opportunities. Together, that makes Payments a powerful website conversion tool that helps dealers create better conversations, more appointments, and more qualified leads without sending shoppers to a third-party site.
  • Helps customers estimate monthly payments and shop inventory based on
    their budget
  • Better quality leads with 4X more info than a typical website submission
  • Fully configurable payment amounts, ranges, and types including financing terms so you’re not boxed in on price and are in control of the process
  • Shoppers finish Payments at a 25-30% completion rate, compare that to a DRT
  • Functions as an advanced payment calculator, not a full Digital Retailing tool
  • Appeals to a broader set of shoppers and can guide more qualified consumers
    into the Digital Retailing path
  • Gives customers useful payment information in under a minute
  • Helps dealers convert more website traffic into leads
  • Integrates easily into dealer websites for fast setup and personalized payment
    estimates on any vehicle
  • Delivers a quick experience, with conversions happening in about 30 seconds
    instead of 30 minutes
  • Supports flexible configuration of payment amounts, ranges, and types
  • Allows setup of finance terms, interest rates, interest calculations, minimum
    amount financed, trade values, and dealer-specific disclaimers
  • Keeps dealers in full control of the process without limiting their options

Pricing

Ford Payments

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  • Better quality leads with 4X more info than a typical website submission
  • Fully configurable payment amounts, ranges, and types including financing terms so you’re not boxed in on price and are in control of the process
  • Shoppers finish Payments at a 25-30% completion rate, compare that to a DRT

Additional Resources from Protomiq

October 2026 Wednesday Webinar with Protomiq

October 2026 Wednesday Webinar with Protomiq

Read More
Hubler Ford Case Study - Protomiq

Hubler Ford Case Study - Protomiq

Read More

Reviews & Testimonials

  • 5 stars: 3 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
a
anonymous
Highest Converting Tool

Consumers want information on their trade or what they can afford as a payment online, so we need to provide simple, fast tools for them to use. The highest converting retail tools we have tested are those from TradePending.

a
anonymous
Aligned with Consumers

The payments CTA from TradePending is more aligned with consumer shopping patterns because the consumer does not feel that they are committing to purchasing a vehicle. These leads also have a high closing rate.

a
anonymous
On another level

Payments is nothing like the other solutions we�ve tried. It�s not even in the same category on any level: what it does, our ability to configure it, the customer experience, and the result.

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