+105%
avg media interactions per period
+34%
avg total events per period
-3.6pp
avg bounce rate reduction
+33%
avg engagement time increast
THE CHALLENGE
Ford dealerships invest heavily in driving shoppers to their websites, but converting those visits into meaningful inventory engagement remains a persistent challenge. Without an immersive, interactive vehicle experience, users browse a few pages and leave - taking their intent with them. Lectrium was deployed across Ford rooftops to measure whether richer media experiences could measurably shift engagement behavior.
AVERAGE RESULTS ACROSS DEALERSHIPS - BEFORE VS AFTER
Metric
Before
After
Change
Bounce Rate
14.1%
10.5%
-3.6pp
Engagement rate
86.2%
86.8%
+0.6pp
Avg sessions / period
100
105
+5%
Avg engage sessions / period
81
90
+11%
Avg active users / period
76
78
+3%
Avg event count / period
1,421
1,681
+18%
Avg events / user
16.0
20.7
+29%
Avg pageviews / user
1.6
1.8
+13%
Avg engagement time
0:57
1:16
+33%
Avg media interactions / period
799
940
+18%
Key Takeaways
+29%
More events per user - visitors interact more deelpy with inventory
+33%
Longer avg engagement time across delaerships post-launch
+13%
more pageviews per user - Lectrium drives broader site exploration
-3.66pp
ave bounce rate reduction - fewer visitors leave without engaging
Lectrium didn't just add a media experience to our VDPs - it changed how shoppers interreact with our inventory. Users are spending more time, exploring more vehicles, and engaging more deelply with every visit. The data speaks for itself.
