Products

Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.

Amazon Business delivers endless perks to dealers

Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.

Shave days off recon and stop losing margin to delays.

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to
frontline.

COOPABLE is the only company in automotive dedicated to co-op optimization and document submission for dealerships, including pre-approvals, audits, and monthly reporting.

Sell More Units. Generate More Gross. Retain More Customers.

Dealer Wizard analyzes thousands of customer data points to help you make smarter, faster sales decisions—while empowering your team to buy back high-quality vehicles directly from your customers at lower acquisition costs, strengthening your Certified Pre-Owned program.

Dealer Wizard One-Pager

Dealer Wizard Brochure

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

Ford Credit's Prequalification tool is a widget on your site’s New Vehicle Detail and Search Results pages. Customers give five details to instantly get a prequalification decision, with no credit impact, while your CRM gets a lead.

To get started with the Prequalification Tool on your Website at No Cost to you, simply click here to fill out the form and hit the "Send Message" button.

Unlock new commercial growth with three new packages - Good, Better, Best - powered by Work Truck Solutions to showcase inventory, attract business customers, and drive results.

Stand out with high-impact, insured prize promotions that create buzz, build excitement, and drive traffic to your showroom. With 40+ years of experience working with dealers, we know how to maximize your sponsorships and increase brand visibility.

Our Hole in One Program, designed for Ford Dealers & Lincoln Retailers, offers top value, 40+ years of expertise, custom on-course marketing, and prize insurance for peace of mind. Call 800-822-2257 or visit our website at www.hio.com for more information.

IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.

SoundFox’s in-store audio marketing enhances the guest experience and supports positive buying behavior. Custom curated music and branded audio messages play overhead in showrooms, service lounges, and on-hold calls to highlight your dealership’s services and offerings—without being deal-driven or sales-focused. We provide continuity to outside marketing efforts and become The Beat of Your Brand.

We will answer all of your inbound appointment scheduling phone calls. We are able to schedule into your service scheduler those appointments. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.

Enhance security with our vCISO Advisory Services. Collaborate for continuity plans, audits, and scans. Leverage certified expertise for tailored risk management.

Give your customers the electrified information they need on your VDPs. Drive Hybrid and BEV engagement with VIN specific range maps, charging insights, and real savings break downs that power smarter marketing, stronger sales, and more qualified leads in the electrified transition.

Enroll through The Shop to try the 1st month for free!

Merchandising helps dealerships build value and create urgency by combining AutoBio’s vehicle research experience with Badges’ automated highlights, giving shoppers the details they need while increasing engagement across inventory pages.

National Refreshment Service (NRS) is a turnkey snack and beverage solution for automotive dealerships nationwide. It enhances customer experience and simplifies operations by combining premium national brands with proprietary software that automates inventory, ordering, and delivery—keeping dealerships stocked and efficient.

Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS, no matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.

Payments helps dealerships capture more leads early in the buying journey with a fast, mobile-friendly payment experience that gives shoppers personalizedaffordability insights while keeping them on the dealer’s website.

Try OfferLogix for free for 90 days, cancel anytime. We will get you up and running and put everything on your website for you, we are so confident that this will be your #1 or #2 lead provider that we know after the 90 day period you will want to sign up.

OfferLogix’s Pre-Qualification Solution is a real-time soft pull credit pre-qualification that can be applied directly to your consumer’s payment. Designed to increase high-value website lead conversions and sales, the Lead Form and Communication System can be integrated directly on all Ford Dealers and Lincoln Retailers websites.

QuickApplication is a secure, online (and mobile) credit application solution. It easily integrates with ALL website platforms and providers.

QuickQualify is a soft pull, prequalification and lead generation platform that requires only the consumer’s name and address and delivers to your dealership a FICO score and full soft pull, prequalification credit report. QuickQualify generates 3 to 4 times the number of leads over a typical lead form.

QuickScan from 700Credit is a powerful mobile document scanner that provides dealerships real-time confirmation of the legitimacy of a customer’s driver’s license and identity. It can be used with both in-store and remote customers.

Service Offers helps dealerships grow service traffic with up-to-date, OEM-compliant specials, transparent pricing, and integrated conversion tools that make iteasier for customers to learn, save, and schedule service from any marketing channel.

Future Energy helps dealers plan, install, and manage their energy operations, with one partner, one platform. EV charging, lighting, solar, and battery storage, powered by a white-glove experience and driven by our proprietary CME platform to save money, generate revenue, and deliver peace of mind.

Speed to convert and ease-of-use are some of the reasons why TradePending converts at industry leading rates. Close at a higher rate because of real-timemarket data and realistic expectations on payment. Adapt our products to fit your strategy & stand out with solutions that fit your processes.

Sensory360’s visual products transform in-store screens into dynamic marketing and engagement tools. From digital signage and video walls to lounge TV and interactive touch screens, our platform delivers brand-safe, OEM-aligned content designed to inform, entertain, and influence guests during key dwell-time moments. All visuals are centrally managed, easily updated, and purpose-built to enhance the in-store experience while reinforcing consistent brand messaging across locations.