Products

Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.

A CARS COMMERCE SOLUTION 
Scale smart acquisitions across your business with the appraisal engine everyone can use to generate accurate, transparent offers on every VIN, every time.

Website Health Report Guide

Amazon Business delivers endless perks to dealers

Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.

Shave days off recon and stop losing margin to delays.

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to
frontline.

Privacy is a total consumer privacy and data security compliance platform

The #1 Dealership Privacy & Cybersecurity Platform

Check out Workforce: Our centralized hub for dealership operations and human resource.

Dealer Pay is an integrated payment platform built exclusively for automotive dealerships. Accepts credit cards, debit cards, ACH, and surcharging across sales, service,parts, F&I, and accounting, reducing costs, eliminating manual work, and improving the customer experience.

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.

We will answer all of your inbound appointment scheduling phone calls. We are able to schedule into your service scheduler those appointments. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.

Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS, no matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.