The First Service Appointment

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The first service appointment is one of the most important moments in the customer lifecycle. When dealerships successfully bring a new owner back for their first maintenance visit, they dramatically increase the likelihood of future service visits, stronger loyalty, and even repeat vehicle purchases. Dealers who miss that first appointment often lose the service relationship to independent shops or competitors.

This collection features solutions designed to help Ford dealers and Lincoln retailers capture that critical first service visit and build long-term customer relationships. From appointment scheduling tools and AI-powered service assistants to customer engagement and follow-up solutions, these products help ensure every new owner returns to your service lane.

Your CRM needs someone to get in and fix it to maximize your current strategy. A BCP Performance Coach rebuilds your templates, workflows, and settings to match how your team actually sells.

Poorly configured CRM settings often mask a system's true potential. A trained BCP Performance Coach gets inside your system, reviewing processes, templates, workflows, and settings to tell you exactly what's working and what isn't. You walk away with a clear baseline and a prioritized action plan.

By the time most dealers find out where leads fell off, it's already too late to recover them. Virtual Performance Coaching gives your team a dedicated BCP coach who reviews your CRM activity every week and sends specific feedback before the opportunity is gone.

BCP Onsite Training develops the processes and skills your teams needs to succeed. Our coaches map and build processes that improve the customer experience and train your team on the skills that support those processes.

Brooke Conversational Voice response to Inbound Service Calls with back-stop to Dealership In-house BDC/Receptionist. Answers 100% of inbound service phone calls. Powered by Brooke.ai

On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.

We work every lead, so you don’t have to. Our Better Sales BDC combines experienced automotive specialists with technology-driven workflows to manage your leads from the moment they arrive until the customer engages. By handling timely outreach, qualification, and professional follow-up, we ensure your team stays focused on closing while we handle the heavy lifting.

Better First Response provides immediate, 24/7/365, email response to every new lead. The consistent communications stop the clock, confirm interest and set the stage for meaningful engagement and tailored leads.

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.

Turn your dealer provided lists into results with a smart mix of trained automotive agents placing calls and conversational AI for email and SMS. Drive appointments, recover revenue and measure real results.

Activate customers with smart outreach. High impact campaigns that drive appointments and increase dealership ROI.

Introducing BCP Rewards, a dealership branded rewards solution designed to increase sales and service revenue by driving customer retention, communication, and referrals. By offering highly creative, dealership branded experiences, BCP’s Rewards programs build dealership loyalty as well as community engagement.

Works alongside Ford Rewards and Lincoln Access Rewards to enhance the customer loyalty experience.