Rewards

Every year since implementing the auto awards program we have not only been #1 in TLE & TLEe in the New York Region but have consistently outperformed the region and the national average in those metrics. Our rewards program has provided a steady increase and consistency in sales and service department performance and continually drives customer retention.

Let’s remember, our customers can go to any dealership to buy and service. For the past 25 years, our Auto Rewards program has been our largest differentiator that allows our customers to truly feel like they are part of the Fred Beans Family. When people truly feel they are part of something, their loyalty and increased spend follow closely behind.

When I became a partner in Lexus of Royal Oak and opened the dealership in
2014, we were faced with the challenge of building a brand-new customer base from scratch. Having a 15-year experience with our other 2 stores, we immediately launched our VIP Rewards Program.
Now celebrating 10 years of Lexus of Royal Oak, we’re proud to have the highest customer retention rate of any Lexus dealership in Canada—and I credit a large part of that success to our rewards program. It has also been instrumental in helping us win the prestigious Lexus Pursuit of Excellence Award seven times in the past decade—an achievement earned by only a select few Lexus dealers nationwide.

The AutoRewards program has been a game-changer for the Fred Beans
Group, driving customer loyalty and retention while creating unforgettable experiences for our community. By rewarding repeat business and fostering lasting relationships, we’ve built a loyal customer base that values and trusts our brand. Beyond transactions, we’ve strengthened these connections through community events like movie nights, ice skating outings, and baseball games, bringing customers and their families together. These gatherings create cherished memories and a true sense of belonging, reinforcing the bonds between our business and the people we serve. The program has not only enhanced the customer experience but also deepened our ties within the community. The impact is clear—stronger
relationships, increased engagement, and a thriving, loyal customer base.

The rewards program at Fifth Avenue Volkswagen not only helps retain customers but also fosters a sense of community by supporting local businesses. By rewarding customers for their loyalty, the dealership encourages repeat visits, building long-term relationships with customers who feel valued and appreciated.
At the same time, by extending these rewards to local businesses, Fifth Avenue Volkswagen creates a network of mutual support within the community, benefiting both customers and the businesses they frequent.
This approach not only enhances customer satisfaction and loyalty while
strengthening the local economy, but it has also created a friendly rapport with our customers.
This rapport has played a significant role in earning us the prestigious 2024 J.D. Power Dealer of Excellence award along with Wolfsburg’s Crest Club Award trophy on four occasions.