Dealer Wizard

Equity Mining

Sell More Units. Generate More Gross. Retain More Customers.

Dealer Wizard analyzes thousands of customer data points to help you make smarter, faster sales decisions—while empowering your team to buy back high-quality vehicles directly from your customers at lower acquisition costs, strengthening your Certified Pre-Owned program.

Dealer Wizard One-Pager

Dealer Wizard Brochure

Dealer Wizard

The Industry Standard in First-Party Data Mining

Dealer Wizard harnesses first-party data by automatically analyzing thousands of customer data points to help you isolate immediate sales opportunities. Overcome today’s industry headwinds (high APRs, record auto insurance costs, and tariff impact) by strategically re-engaging current customers that are in an optimal position to trade.

Average Client Impact

Average Monthly Incremental Sales

+46%

New Car Gross Increase

Over Industry Average

+25%

Used Car Gross Increase

Over Industry Average

+44%

Gross Profit on Trade-in Sales

10X ROI

Marketing Campaigns

Retention Generator

Turn your customer base into your best source of repeat sales.

Dealer Wizard uses your first-party data to find customers who are in a great position to trade. This isn't just equity mining. It's about keeping customers loyal, getting them back in the market at the right time, and selling them again.

Sell Cars From Anywhere

Your showroom doesn't stop at the front door.

With Mobile Wizard, your team can scan a VIN, see equity, recommend the next vehicle, and work the deal - right on the lot, in service, or wherever the customer is.

Strengthen Your CPO Inventory

Buy better vehicles without overpaying at auction.

Dealer Wizard helps you buy back high-quality, equity-positive vehicles directly from your customer base. you cut out wholesale auctions, lower acquisition costs, and bring in vehicles with known history and service records-ideal for CPO and better margins.

Marketing That's Done for You - and Gets Results

We handle the outreach, so your team can sell.

We run proven campaigns across mail, email, and social, all within OEM rules. You also get a dedicated account manager who meets with you monthly to focus on one thing: selling more cars.

Results You Can See

This isn’t theory—it shows up where it matters most: the bottom line.

Dealer Wizard Integrates with all major DMS and CRMs

Marketing	Description	First Class Mail	Standard Class Mail	Email	Social Media	Pricing
Postcard Package Bundle		✓		✓	✓	$2.33
Letter Package Bundle		✓		✓	✓	$2.22
Database Letters		✓		✓		$1.49
Postcards		✓		✓		$1.59
Social Media	Up to 15 impressions per customer			✓	✓	$0.83
Conquest Letters			✓			$1.15
Video Email	For all Service Opportunities & Campaigns per month			✓		$650
Conquest Social Media	Targeted reach up to 50,000				✓	$995

Pricing

6 Month Term

$200 a month discount
One Complimentary Month
Monthly Marketing Match: 500 First Class Letters
Dedicated Account Manager with Unlimited Training
Customizable Marketing
No-Charge E-Campaigns

Month to Month

One Complimentary Month
Monthly Marketing Match: 500 First Class Letters
Dedicated Account Manager with Unlimited Training
Customizable Marketing
No-Charge E-Campaigns

Additional Resources from Dealer Wizard

Limited Time Offer with Dealer Wizard: A First-Party Equity Mining Solution

Unlocking Growth Through First-Party Data

Turning Dealership Data Into Smarter Sales

Trusted by Dealers Like You

Bill Holland

General Sales Manager, Cleburne Ford

“Dealer Wizard is a very good service for keeping open communication with my customers. Our account manager Barry Rosenstein is the best; he is patient when we call him and make changes. Dealer Wizard sends out letters and emails for us every month and they work with my sales team to help them work more efficiently. Considering using this system? It's a great choice. “

Rich Germunson

General Sales Manager, Colvin Ford Nissan

"Dealer Wizard has been the missing piece for our used vehicle acquisition and our Service-to-Sales initiative. Their forward-thinking, data-driven software has steadily increased our sales, contributing to an increase in monthly revenue through a targeted, user-friendly interface, combined with powerful tools like automated equity analysis and performance metric dashboards, which make it easy to identify and act on high-value opportunities. The biggest reason we have had this amount of success is the support we get from Dealer Wizard. Lindsay and the team at Dealer Wizard are exceptional in supporting our mission. Whether it be short-notice sales campaigns, creative email templates, dashboard assistance, or ROI Reports, the support is endless. I recommend Dealer Wizard to any dealership, large or small, that cares about growing their sales opportunities while retaining their service customers. Dealer Wizard is a seamless tool to do both!"

Kelly Lemmons

General Sales Manager, Covert Ford

"Working with Norma at Dealerwizard has been a game-changer for our dealership. She’s incredibly responsive, knowledgeable, and truly understands theneeds of our business. Whether it’s navigating campaign setups or fine-tuning our strategy, Norma goes above and beyond to make sure we’re set up forsuccess. She’s not just a rep—she’s a reliable partner we genuinely trust. Grateful to have her in our corner!"

Dealer Wizard

Average Client Impact

Turn your customer base into your best source of repeat sales.

Your showroom doesn't stop at the front door.

Buy better vehicles without overpaying at auction.

We handle the outreach, so your team can sell.

Results You Can See

Dealer Wizard Integrates with all major DMS and CRMs

Pricing

Additional Resources from Dealer Wizard

Limited Time Offer with Dealer Wizard: A First-Party Equity Mining Solution

Unlocking Growth Through First-Party Data

Turning Dealership Data Into Smarter Sales

Trusted by Dealers Like You

Dealer Reviews for Dealer Wizard

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