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Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.

A CARS COMMERCE SOLUTION 
Scale smart acquisitions across your business with the appraisal engine everyone can use to generate accurate, transparent offers on every VIN, every time.

Amazon Business delivers endless perks to dealers

Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.

automotiveMastermind helps Ford and Lincoln retailers turn data into action. With predictive analytics, automated customer engagement, and real-time buyer intelligence, your team can strengthen relationships, improve loyalty, and close more profitable deals across sales and service.

By combining dealership data with intelligent modeling, automotiveMastermind enables teams to anticipate buyer needs, identify in‑market opportunities, and deliver personalized experiences at every touchpoint.

Don’t Be the Next Cyber Lawsuit

AutoShield 365 is the only full-service FTC Safeguards compliance solution designed specifically for auto dealers, offering a ransomware warranty as part of its comprehensive solution. Our experts handle every license, regulatory requirement, and cybersecurity liability for less than $0.80 per day per computer.

AutoTrainer is an AI-powered platform that designs, automates, and optimizes F&I training workflows, enabling teams to create adaptive learning programs that scale with data and performance.

Brooke Conversational Voice responds to Inbound Service Calls with back-stop to Dealership In-house BDC/Receptionist. Answers 100% of inbound service phone calls. Powered by Brooke.ai

Activate customers with smart outreach. High impact campaigns that drive appointments and increase dealership ROI. 

Turn your dealer provided lists into results with a smart mix of trained automotive agents placing calls and conversational AI for email and SMS. Drive appointments, recover revenue and measure real results.

Better First Response provides immediate, 24/7/365 email response to every new lead. The consistent communications stop the clock, confirm interest and set the stage for meaningful engagement and tailored leads.

We work every lead, so you don’t have to. Our Better Sales BDC combines experienced automotive specialists with technology-driven workflows to manage your leads from the moment they arrive until the customer engages. By handling timely outreach, qualification, and professional follow-up, we ensure your team stays focused on closing while we handle the heavy lifting.

On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.

Botdoc Lite gives small teams a fast, one-step way to send secure text/email, collect PII, and stay 100% compliant - no logins, no managers, just fast, compliant communication.

Instantly verify a customer's insurance coverage before handing over a courtesy vehicle. Protect your service department from uninsured drivers, liability gaps, and costly subrogation headaches.

Canopy Connect enables dealership sales and F&I to know that their buyers have the right coverage for the vehicles they purchase. In 30 seconds you'll have verified policy data, declaration pages, drivers, vehicles, lienholders, claims, and more. You can even update vehicles, drivers, & lienholders.

Shave days off recon and stop losing margin to delays.

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to
frontline.

The next-generation Guardian ad compliance platform. The most comprehensive web scanner on the market, paired with pre-publication AI review for print, digital, social media, and special ads. It is aligned with the FTC's March 2026 Warning Letters and every state's advertising laws. Backed by in-house attorneys.

Privacy is a total consumer privacy and data security compliance platform.

The #1 Dealership Privacy & Cybersecurity Platform.

Check out Workforce: Our centralized hub for dealership operations and human resources.

• Automated EHS compliance software designed to comply with OSHA and Safety regulations.
• Take the stress out of safety and promote a safer work environment
• Check out Workforce: Our centralized hub for dealership operations and human resource.

COOPABLE is the only company in automotive industry dedicated to co-op optimization and document submission for dealerships, including pre-approvals, audits, and monthly reporting.

Poorly configured CRM settings often mask a system's true potential. A trained BCP Performance Coach gets inside your system, reviewing processes, templates, workflows, and settings to tell you exactly what's working and what isn't, so you walk away with a clear baseline and a prioritized action plan.

Your CRM needs someone to get in and fix it to maximize your current strategy. A BCP Performance Coach rebuilds your templates, workflows, and settings to match how your team actually sells.

Dealer Pay is an integrated payment platform built exclusively for automotive dealerships. Accepts credit cards, debit cards, ACH, and surcharging across sales, service,parts, F&I, and accounting, reducing costs, eliminating manual work, and improving the customer experience.

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

FixedOps Mojo is a Service Operations Management Platform that simplifies service management with a KPI Dashboard. It delivers insights to reduce discounting, boost ELR, optimize service menus, and streamline RO management—helping managers focus on what matters most daily.

FixedOps Velocity is a Hyper-Local Marketing program helping dealers compete with independent repair shops and win back out-of-warranty customers. We increase your market share of profitable customer pay (CP) business by targeting local in-market customers through social media, geofenced AdWords and a
dedicated service marketing website.

Ford Credit's Prequalification tool is a widget on your site’s New Vehicle Detail and Search Results pages. Customers give five details to instantly get a prequalification decision, with no credit impact, while your CRM gets a lead.

To get started with the Prequalification Tool on your website at NO COST to you, simply click here to fill out the form and hit the "Send Message" button.

Unlock new commercial growth with three new packages - Good, Better, Best - powered by Work Truck Solutions to showcase inventory, attract business customers, and drive results.

Stand out with high-impact, insured prize promotions that create buzz, build excitement, and drive traffic to your showroom. With 40+ years of experience working with dealers, we know how to maximize your sponsorships and increase brand visibility.

Our Hole in One Program, designed for Ford Dealers & Lincoln Retailers, offers top value, 40+ years of expertise, custom on-course marketing, and prize insurance for peace of mind. Call 800-822-2257 or visit our website at www.hio.com for more information.

IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.

Gather verifies customer identity and auto insurance across the showroom and service drive. Secured by CLEAR® and backed by Gather’s $1 million no-fraud guarantee, Gather helps dealers reduce fraud risk and keep deals moving forward.

SoundFox’s in-store audio marketing enhances the guest experience and supports positive buying behavior. Custom curated music and branded audio messages play overhead in showrooms, service lounges, and on-hold calls to highlight your dealership’s services and offerings—without being deal-driven or sales-focused. We provide continuity to outside marketing efforts and become The Beat of Your Brand.

We will answer all your inbound appointment scheduling phone calls. We are able to schedule those appointments into your service scheduler. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.

ITS Dealer simplifies out-of-state transactions with tax and fee estimates, detailed checklists/document packages, and timely title and registration. It reduces your team’s work effort by ITS handling the process and follow-up.

Source in demand vehicles from your website, showroom, and service lanes. With Kelley Blue Book’s vehicle trade-in tools for dealers, connect with ready to sell customers to reduce auction reliance, lower acquisition costs, and gain more control over your vehicle acquisition strategy.

Give your customers the electrified information they need on your VDPs. Drive Hybrid and BEV engagement with VIN specific range maps, charging insights, and real savings breakdowns that power smarter marketing, stronger sales, and more qualified leads in the electrified transition.

Enroll through The Shop to try the 1st month for free!

SelectFI saves your dealership time, your customers' frustration, and gives every shopper the same transparent, compliant experience. Our prediction engine delivers accurate first pencils - online and in-store - with no waiting and no impact to credit. We connect to 400+ lender APIs and layer in your callback data, the shopper's credit, and the car to structure deals across all your lenders. Review, edit, and submit to DealerTrack or RouteOne with one click.

StaffYourDealer recruits proven automotive leaders for management and executive roles, including General Managers, Controllers, General Sales Managers, Service Directors, and Finance and Office Managers.

Merchandising helps dealerships build value and create urgency by combining AutoBio’s vehicle research experience with Badges’ automated highlights, giving shoppers the details they need while increasing engagement across inventory pages.

National Refreshment Service (NRS) is a turnkey snack and beverage solution for automotive dealerships nationwide. It enhances customer experience and simplifies operations by combining premium national brands with proprietary software that automates inventory, ordering, and delivery—keeping dealerships stocked and efficient.

StaffYourDealer provides skilled automotive office staff, including cashiers, receptionists, title clerks, payroll, HR, billing, and administrative professionals.

BCP Onsite Training develops the processes and skills your team needs to succeed. Our coaches map and build processes that improve the customer experience and train your team on the skills that support those processes.

Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS. No matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.

Payments helps dealerships capture more leads early in the buying journey with a fast, mobile-friendly payment experience that gives shoppers personalized affordability insights while keeping them on the dealer’s website.

Try OfferLogix for free for 90 days; cancel anytime. We will get you up and running and put everything on your website for you. We are so confident that this will be your #1 or #2 lead provider that we know after the 90 day period you will want to sign up.

OfferLogix’s Pre-Qualification Solution is a real-time soft pull credit pre-qualification that can be applied directly to your consumer’s payment. Designed to increase high-value website lead conversions and sales, the Lead Form and Communication System can be integrated directly on all Ford Dealers and Lincoln Retailers websites.

QuickApplication is a secure, online (and mobile) credit application solution. It easily integrates with ALL website platforms and providers.